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IDC Day Roadshow 2017

On the Way to Digital Transformation

April 19, Shalyapin Palace Hotel, Kazan

Join us for IDC Day in Kazan

According to IDC’s global predictions, by the end of 2017, two thirds of top CEOs will consider digital transformation as a key element of corporate strategy. In Russia, we are at the beginning of this journey, but in the coming years, the use of the 3rd Platform technologies will be one of the main factors contributing to business success in most companies.

The IDC Day event series aims to help IT executives understand some of these global trends and thereby supports efforts to build their own strategies. With the help of IDC experts, leading market players, and IT professionals who have jumpstarted the digitalization themselves, the event will feature knowledge-sharing of new ideas and best practices.

Key Themes of IDC Day Roadshow 2017

Trends That Are Shaping the Future of Business

Next-Gen Security

Endpoint defense. Identity as a perimeter. Data-centric security. By addressing these dimensions, you can significantly improve the security of your organization while transitioning processes to 3rd Platform architectures.

Modern Datacenter

The modern datacenter continues to evolve in line with business demands and advancements in technology. Consider shifting to newer consolidated systems, agility, scalability, and manageability.

Empowered Cloud

The convergence of mobility, big data, and cloud, is connecting more people, processes, and data, than ever before. Take advantage of engagement and data-based decision making in real time.

Enabled by technologies of mobility, analytics, datacenters, and cloud, digital transformation represents an opportunity for companies to redefine their customers' experience and achieve new levels of enterprise productivity. Security challenges represent a common thread that runs through each DX topic.

Drill-Down Subjects

  • Digital transformation: Global and local trends
  • Data as a new asset: Various sources and types of data for complete analysis
  • Mobile device management comes first, EMM comes next and stays for good
  • BYOD or CYOD? The choice matters
  • Pitfalls of integration of cloud solutions with existing IT systems
  • Vulnerability and loss of control over the cloud services: Myths and reality
  • Balancing internal and external DC
  • Convergence of physical and IT infrastructure management
  • Software-defined datacenter
  • Threat intelligence and protection from malware in the 3rd Platform era
  • Anti-DDoS and critical IT infrastructure continuity


Dmitriy Gorlyanskiy

Dmitriy Gorlyanskiy

Head of Information Security Systems Implementation Department, MFI Soft
Denis Perelygin

Denis Perelygin

Regional Account Manager, Trend Micro
Vsevolod Leonov

Vsevolod Leonov

Account and Partner Manager, MobilityLab
Sergey Lobov

Sergey Lobov

General Manager, PegaSystems


Silver Partner(s)


Qualys, Inc. (NASDAQ: QLYS) is a pioneer and leading provider of cloud-based security and compliance solutions with over 8,800 customers in more than 100 countries, including a majority of each of the Forbes Global 100 and Fortune 100. The Qualys Cloud Platform and integrated suite of solutions help organizations simplify security operations and lower the cost of compliance by delivering critical security intelligence on demand and automating the full spectrum of auditing, compliance and protection for IT systems and web applications. Founded in 1999, Qualys has established strategic partnerships with leading managed service providers and consulting organizations including Accenture, BT, Cognizant Technology Solutions, Dell SecureWorks, Fujitsu, HCL Comnet, Infosys, NTT, Optiv, Tata Communications, Verizon and Wipro. The company is also a founding member of the Cloud Security Alliance (CSA). For more information, please visit


MFI Soft

MFI Soft is the developer of a multitude of hardware-software solutions for safeguarding information resources of organizations against external and internal security threats. Core competencies MFI Soft - is the Data Loss Prevention system, protection from DDoS attacks, Internet traffic filtering and detecting fraud. MFI Soft has 20+ year experience in telecom software development, 1500+ deployments, 300+ highly qualified IT-specialists. Quality control throughout all phases of business — product development, deployment and after-sale support has always been one of the most important commitments of MFI Soft.

Exhibition Partner(s)

Brother Russia

Группа компаний Brother – многонациональная корпорация с производственными мощностями, офисами продаж и сервисами обслуживания более чем в 40 странах мира. Продукция Brother включает в себя лазерные, светодиодные и струйные устройства, сканеры, факсы и принтеры для печати наклеек. "Бразер" в России была открыта в октябре 2003 года. Основными задачами компании являются маркетинг продукции Brother на рынке России и СНГ, поддержка и развитие каналов продаж, логистика. Миссия Brother - обеспечить потребителям высокое качество продукции, сервисов и услуг в любое время и в любом месте.


Trend Micro

As a global leader in cloud security, Trend Micro develops Internet content security and threat management solutions that make the world safe for businesses and consumers to exchange digital information. With more than 20 years of experience, we’re recognized as the market leader in server security for delivering top-ranked client, server, and cloud-based security solutions that stop threats faster and protect data in physical, virtualized, and cloud environments.

Location and Venue

Shalyapin Palace Hotel, 420111 Kazan, ul. University, 7,


Contacts Us

Daria Sorokina

Daria Sorokina

Senior Conference Manager

+7 495 9 747 747

Olga Lobova

Olga Lobova

Sales Director

+7916 350 4695